"DESI" ... The Denim Decoder

1) Techno Denim:

"DESI" is proud to introduce an amazing technologically advanced core denim to show its fits off to perfection. An innovative elastic fiber with Lycra branding, T400, with its poly and lycra fibers spun together, is revolutionizing the comfort, hand, stretch and recovery, wrinkle-resistance, washability and care of contemporary fabrics. Denim is perhaps one of the greatest beneficiaries of the addition of this miracle fiber to its construction, especially in a blend of 70% cotton / 30% T400 polyester. Garments with T400 poly/lycra not only fit well, with the breathable fiber providing a subtle stretch for ergonomic comfort and ease of movement, but they also retain their shape beautifully (with neither bagging nor sagging) and even after repeated washing and wearing. Lycra on its own will expand due to the warmth of the body, leaving a stretch jean bigger (by as much as two sizes!) by the end of the day than when it started. With T400, that problem is completely eliminated and true fit is retained!

Added to this is the actual vintage fabric construction itself, known as a "Crow's Foot Weave". It's a 2x2 broken twill with each warp passing over and under two weft threads at a time, while adjacent warp threads are alternately arranged in twill patterns. The result is not only a fascinating textural weave, but also one that is very durable and rip resistant, while still fashionable, young, and ultimately modern. This denim has the added attraction of being able to take on a more tailored appearance if desired as it will hold a crease wash after wash and yet resist wrinkling during normal daily wear. This expands even further the range of places where denim jeans are now acceptable, truly placing them into the category of "investment dressing".

To enhance this versatility factor, "DESI" makes this all-season 9.5 oz denim available in three key wash treatments - dark rinsed blue/black (indigo based) for everywhere elegance, sophisticatedly stonewashed and sanded for casual indigo authenticity, and one-of-a-kind hand-sanded and bleached for an individual tinted vintage look - fit to conquer any situation. And to add further excitement, this exact same fabric morphs into pure, classic white for spring/summer and true black year-round - an amazing denim extension statement. With all the fit and look permutations easily covered, this poly-techno denim is guaranteed to be a hit - of very desirable proportions!

2) Lightweight Blue/Black (Indigo Based) Stretch Denim:

Developed for its comfort legging, "DESI" is proud to offer this new 7 oz blue/black (indigo based) product. With a content of 74% cotton/24% polyester/ 2% spandex, and constructed using very fine yarns, this denim has been specifically designed to retain its shape and colour with the addition of the new generation of soft polyester fibers - more exciting modern technology in the making!

Plus, although soft and pliable, it retains enough body and character to stand up to the unique demands of a go-anywhere durable jean. An added softwash rinse is all it needs to bring out its lovable looks and feel! Watch for further future developments ... especially the addition of true black!

Click here for our recommended Care Instructions to keep your jeans looking great.

Care!

The Preparation ...

Always turn the jeans inside out before washing.

Keep the fly zipped and the waist button closed.

Fold the jeans. Place side seam to side seam and put them neatly in the washing machine to prevent the colour from cracking (faded lines in the legs)

The Wash ...

Warm wash, cold rinse. Fill the machine with water before adding detergent.

Never use detergent containing any bleach. Liquid fabric softeners may splotch and pre-soaks tend to break down natural fibers - avoid them!

To preserve the colour longer, especially black and darks, once the water drum is full, add one or two thimblefuls of plain white vinegar and one or two teaspoons of iodized salt, and run the cycle. Or, as an alternative, new commercial "Dark Wash" detergents can be a big help.

The Drying ...

Gently shake when removing from washer.

Hint: If your jeans have been feeling a tad small at the waist, work your way around the waistband and gently pull as you go. This will very slightly stretch the waistband and may just do the trick for you!

Refold. Fold the jean's side seams together and then fold again in half, waist to hem.

Place the folded garment in the dryer drum and throw in a fabric softener sheet. Don't over-dry. Run the dryer about 30 minutes.

Hang them upside down from hems and they will stretch about 1/4" to counteract any possible shrinkage.

If you've followed this procedure all the way through, you should never have to iron your jeans - and that's a bonus in unto itself!